EduLandmark
Back to career guidance
Management

Marketing and Sales Manager

Marketing and sales roles build demand for products and services and manage customer relationships. Entry is usually after a BBA, B.Com or any undergraduate degree, with roles in field sales, digital marketing and brand support, and progression into team leadership.

Education pathway

  1. 1

    BBA, B.Com or any undergraduate degree

    After 12th · 3 years

    Marketing and sales roles are open to graduates from a wide range of disciplines.

  2. 2

    Internships, campus clubs and live campaigns

    During the degree · 2nd and 3rd year

    Demonstrable campaign or field experience matters in hiring.

  3. 3

    Sales executive, marketing executive or digital marketing associate

    After the degree · Immediately after graduation

    Many organisations run structured management-trainee programmes.

  4. 4

    MBA in Marketing

    Optional · 2 years

    CAT, XAT, MAT or CMAT are the common admission tests.

Eligibility

A pass in 12th in any stream is generally accepted for BBA and B.Com admission. Postgraduate marketing programmes require a bachelor's degree and may set minimum marks or work-experience requirements. Confirm the current rule in the prospectus of the institution you are applying to.

Typical duration: 3 years (undergraduate) + optional 2 years (MBA)

Approximate education cost

₹15,000 – ₹9,00,000 per year

Indicative annual tuition range spanning government, aided and private institutions. Actual fees vary by institution. An estimate only.

Entrance examinations and deadlines

Suitable courses

Bachelor of Commerce · 3 yearsBachelor of Commerce Honours · 3 yearsMaster of Business Administration in Marketing · 2 years

Colleges in the EduLandmark database

PSG Institute of Medical Sciences and Research · Coimbatore

Required skills

Communication and persuasionCustomer understandingNegotiationDigital and social media literacyData and reporting basicsResilience and target discipline

Career opportunities

Sales ExecutiveBusiness Development ExecutiveDigital Marketing ExecutiveBrand ExecutiveTerritory Sales Manager

Employment sectors

Fast-moving consumer goodsRetail and e-commerceFinancial services and insurance distributionInformation technology servicesMedia and advertising agenciesManufacturing and industrial sales

Further education options

MBA in MarketingPostgraduate diploma in digital marketingCertifications in analytics and customer relationship tools

Licensing and registration

No professional licence is required for marketing and sales roles.

Frequently asked questions

Is a marketing degree necessary for a sales job?

No. Many sales organisations recruit graduates from any discipline and provide their own product and process training. A management degree helps more for brand, strategy and senior marketing roles.

Does sales work involve targets?

Yes. Most sales roles carry performance targets, and incentives are commonly linked to them. Ask about the structure during the interview.

Awaiting verification against an official source

EduLandmark has not yet confirmed this information against an official source. Confirm the details on the official website before you rely on them.

Future scope and growth

Sales and marketing roles exist across every sector, and progression generally follows demonstrated target achievement and team leadership. Field sales commonly includes travel and target-linked performance measures.

Planning for Marketing and Sales Manager?

Compare this path with others, get personalised recommendations, or ask the assistant a specific question.

Get recommendations Compare careers Talk to a counsellor